Don’t turn your back on your marketing budget. You can’t just “set it and forget it.”
Events are a vital component of a corporate marketing budget. Events are part of your strategy to attract new clients and impress current clients with your event prowess. Why would you settle for anything less than fantastic results?
Here is why you should care about who is driving your ROI for event investments.
If you are tasking event planning and management to staff members who do not specialize in events, the main risks are:
- Taking that staff member or administrative specialist away from the job you hired them to do.
- Requiring that non-experienced staff member to be responsible for the success of the event.
- Requiring that staff member (and probably additional members of your staff) to be responsible for the on-site, day-of event management, instead of interacting with your clients and guests.
If you have a marketing team and/or an on staff event specialist, lucky you.
Most companies do not, so they hire experienced professional consultants and freelancers to manage these projects fro maximum success and minimum strain of your staff.
So why are you still going it along? Hire Proxy Events to manage the details for maximum quality and return on your investment.
Call Alison at 520-465-7645.